Pride Merchandise Store in Canada, Proud Zebra

Delwin and Jimmy

We're Delwin and Jimmy, co-founders of Proud Zebra, a queer-owned Canadian small business. We started this brand in 2020 because we couldn't find pride accessories that felt thoughtfully designed, accurately coloured, and built to last more than one season. Six years later, we ship pride merchandise to thousands of customers every year across Canada, the US, and worldwide. This is the umbrella overview of what we make and how to find what fits you.

What pride merchandise does Proud Zebra carry?

Our catalog covers ten core categories of pride merchandise. Most of our pieces come in 20 to 30+ different identity flag variants, rainbow, inclusive Progress Pride, plus identity-specific flags including bisexual, lesbian, trans, asexual, pansexual, non-binary, genderqueer, genderfluid, aromantic, demisexual, polysexual, omnisexual, intersex, two-spirit, aroace, agender, abrosexual, demiboy/demigirl, bigender, ally, and more.

For a deeper walk-through of each category and how to pick the right one for the way you live, see our full guide to pride accessories.

Transgender pride flag Proud Cube enamel pins styled

What are our most-popular pride pins?

Pins are the entry point for most of our customers. Our best-selling collection is the Proud Cube series, small Rubik's-cube-style enamel pins designed in flag patterns, currently in 30+ identity variants.

If you're starting fresh, the Inclusive Pride Proud Cube is the most-bought single piece, it incorporates trans and BIPOC stripes from the Inclusive Progress Pride flag into the cube design. For identity-specific pieces, the Proud Cube series covers most major flags. For the full pin range including pronoun pins, awareness pins, and statement pins, browse our complete pride pins collection.

For the behind-the-scenes look at how each pin gets designed, prototyped, and packed, see our how we make our pins piece.

LGBTQ+ Proud Cube enamel pin collection chart

Pride lanyards, scarves, and bags

Lanyards are our most-bought workplace piece. We carry pride lanyards in 7 identity flags, most-loved for being functional first (they hold your work badge or keys) and pride-flag second. Identity-flag lanyards in particular work well in offices because the colour palette doesn't always read as "pride" to people unfamiliar with the flag.

Twilly scarves come in 14 flag variants and tie around a bag handle, a wrist, the strap of a tote, or a low ponytail. They read as a fashion piece first, which makes them work in dressier or more conservative settings.

Pride drawstring bags come in 16 flag variants and work as travel pouches, gym bags, makeup organizers, or pencil cases.

Inclusive Rainbow Pride Flag Reversible Lanyard

Twilly scarves are our most-shipped fashion piece. They knot around a bag handle, a wrist, or as a hair accessory, and read as a styling choice first.

Inclusive Rainbow Pride Flag Twilly Scarf

And the drawstring bag in the Proud Cube pattern, our most-bought travel pouch / gym bag / makeup organizer all-in-one.

Inclusive Rainbow Pride Flag Drawstring Bag

Pride shoelaces and lace locks

Pride shoelaces are the accessory people forget they're wearing. Once they're laced, they signal pride every day until you replace them. We carry shoelaces in 22 flag variants and lace locks (small enamel charms that thread onto shoelace ends) in 19 flag variants. Buy them as a set with matching lace locks to save more.

Rainbow Pride Flag Shoelaces

Lace locks (small enamel charms) thread onto the lace ends for a more deliberately-styled finish.

Rainbow Pride Flag Love Lace Locks

Pride bag charms

Our Proud Cube bag charms clip onto a backpack zipper, a purse handle, or a keychain. Because they move between bags, they're more flexible than a pin pinned to one item. They're also a frequent gift purchase, they don't require knowing the recipient's wardrobe, only their identity.

Inclusive Rainbow Pride Flag Proud Cube Bag Charm

Pride Crocs charms, stickers, and greeting cards

Crocs charms (Jibbitz) thread into Crocs shoes and come in 7 identity flag designs across our Proud Cube, Flag, and Love series. Sticker sheets go on laptops, water bottles, journals, or denim jackets. Pride greeting cards are our most-gifted piece, made for coming-out moments, queer-wedding congratulations, chosen-family birthdays, and anniversaries.

Inclusive Rainbow Crocs Shoe Charms Set

Inclusive sticker sheets are a popular pickup at our market booth, especially for laptops, water bottles, and notebooks.

Inclusive Rainbow Pride Flag Sticker Sheet

And the Chosen Family greeting card, made for coming-out moments, queer weddings, and chosen-family milestones.

LGBTQ+ Chosen Family Pride Greeting Card

"I really wanted something to show my support during trying times and these pins really fit the bill. It took a bit of sleuthing to find a company that really fit with the values I was trying to express, and Proud Zebra fit the bill. Thank you for making these high-quality pins and being overall good humans."
Matt, on the Ally pride pins

Why buy pride merchandise from a queer-owned Canadian small business?

The pride accessory market is full of larger retailers and rainbow-printed factory drops. Small queer-owned brands serve a different purpose. We design every piece in-house, vet our factory partners on quality and ethics, pack every order ourselves out of British Columbia, and route a portion of every sale back to a rotating set of LGBTQ+ charities.

That last part matters. Since 2020, we've donated $10,219.58 CAD to LGBTQ+ charities, including Rainbow Refugee, Covenant House Vancouver, BC pride societies, and our charity-pin partners (GLSEN, Out on Screen, CBRC, UNYA). See our donations page for the full list. The donation rate is consistent year-round, not a Pride-Month-only promotional rate. Our awareness pins collection goes further: 100% of profits from those pins go to specific charities tied to the cause each pin represents.

If you'd like to find pride accessories that travel with you all year (rather than only in June), and you'd like your purchase to do double duty as community support, we built this brand for that.

Proud Cubes pride pins explainer video thumbnail

How do you choose pride merchandise that suits how you actually live?

Our most-asked customer-service question isn't do you have a pride accessory? It's which one fits the way I actually live? A few patterns from six years of customer DMs:

If you want daily wear without thinking about it, shoelaces or a small subtle pin work best. They go on once and signal pride steadily.

If you want workplace-friendly, lanyards, twilly scarves, or sub-1-inch identity-flag pins work best. They read as functional or decorative until someone in the know clocks them.

If you want a gift for someone else, match the recipient's specific identity flag (not generic rainbow) and pair the pin with a card. The flag specificity is what makes the gesture land.

If you want pride-event visibility, bolder pieces work, full-size statement pins, twilly scarves on bag handles, multi-pin sashes for parade days.

Frequently asked questions

Where to start

If you've read this far and want a place to start, here's our short list. The Inclusive Pride Proud Cube is the most-bought single piece across the catalog. The full pride pins collection is sortable by identity flag. The pride accessories guide walks through every category in detail. The complete guide to pride flags is the umbrella reference for the wider flag set these pieces represent.

However you wear yours, wear it proud.

Delwin and Jimmy