Wholesale Pride Merchandise Supplier in Canada, PZ

Wholesale pride pins arrangement

We're Delwin and Jimmy, co-founders of Proud Zebra, a queer-owned Canadian wholesale LGBTQ supplier of pride merchandise. Since launching in 2020, we've built up a network of 60+ wholesale accounts across Canada and the US, bookstores, museums, university shops, hospital gift shops, indie retailers, and a handful of larger distributors. This page is the wholesale-side overview for retailers searching for wholesale pride Canada partners, a Canadian pride wholesale source, or bulk pride pins Canada-wide: what we make, who carries us, our terms, and how to start an account.

Delwin

Who currently carries Proud Zebra wholesale?

Our wholesale accounts span six broad categories. A representative sample:

If you're a buyer in one of these categories, we've worked with similar accounts and can share what's selling well in your channel.

What does Proud Zebra carry for wholesale?

Our wholesale catalogue covers ten core product categories across 30+ identity flags. Most pieces come in rainbow, Inclusive Progress Pride, and identity-specific variants (bisexual, lesbian, trans, asexual, pansexual, non-binary, genderqueer, genderfluid, aromantic, demisexual, polysexual, omnisexual, intersex, two-spirit, aroace, agender, abrosexual, demiboy/demigirl, bigender, ally, and more).

Top-moving wholesale categories:

Hard enamel pins (Proud Cubes series). Our signature line and the highest-velocity product across most accounts. Available in five editions (Signature/Flag, Community/Freedom/Identity, Love/Peace, Medal/Rubik's, Combination Cubes). The Inclusive Pride Proud Cube is the single most-asked-for piece across the catalogue.

Awareness pins. A separate collection where 100% of profits route to specific charities tied to each cause. Strong for hospital gift shops, libraries, and museum stores looking for cause-led merchandise.

Six Proud Zebra LGBTQ+ charity awareness pins

Lanyards. Most-bought workplace and school accessory. Strong for university bookstores and corporate gift shops.

Twilly scarves, drawstring bags, shoelaces, lace locks, bag charms. Round out the accessory range for retailers who want a wider pride section than just pins.

For the complete behind-the-scenes look at how each product is designed and produced, see our how we design and make our pins piece. For the broader retail-side overview, see our retail merchandise store overview.

What are Proud Zebra's wholesale terms?

Our standard wholesale terms, as of early 2026:

Custom-design requests are considered case by case for accounts ordering above the minimum. We've done custom enamel pin work for universities, pride festivals, and corporate sponsors. To start a custom order conversation, reach out through our contact page.

A note on lead time for bigger orders. In-stock reorders ship within 3-7 business days. For larger orders (several hundred units across multiple flags, or anything custom), expect up to 1.5 months from invoice paid to dispatch, since we may need to manufacture or restock specific identity flags. Email us first with rough quantities and we'll come back with a real timeline before you commit.

Why work with Proud Zebra as a wholesale partner?

The pride accessory wholesale market splits roughly into three groups: large factory-sourced rainbow merchandise (cheap, generic), boutique queer-owned indie brands (small-batch, slow), and queer-owned brands that have scaled enough to supply at retail volume without losing the design sensibility. We sit in the third bucket.

What that means in practice:

You're supporting two queer founders, and our community. We built and run Proud Zebra ourselves, Delwin and Jimmy, two queer co-founders based in British Columbia. When you stock our pieces, you're putting your purchasing power behind a queer-owned Canadian small business and the LGBTQ+ charities we donate to. Since 2020, a portion of every order (wholesale and retail) has gone to LGBTQ+ charities including Rainbow Refugee, Covenant House Vancouver, BC pride societies, and our charity-pin partners (GLSEN, Out on Screen, CBRC, UNYA). The running total is $10,219.58 CAD, growing with every order. Read more about who we are and where the money goes on our our story page.

Delwin and Jimmy

Designed in-house. Every piece comes from our studio in British Columbia. Identity flag colours are matched to Pantone references. Designs are iterated through prototype rounds before they go to production.

30+ identity flags carried. Beyond the rainbow and Inclusive Progress Pride, we cover most major identity-specific flags. For retailers who want a pride section that does more than rainbow, this is the breadth.

Trusted by larger accounts. HarperCollins, TJX Canada, Glad Day Bookshop, ShopAGO, and dozens of independent retailers have repeat-ordered with us. We can supply references on request.

Year-round supplier, not Pride-Month-only. Our pricing and donation rate are the same in October as they are in June. Retailers can carry pride product through the calendar without seasonal markup whiplash.

Four Proud Zebra pride enamel pins arranged

How do you start a wholesale account?

The process is short.

1. Email us. Send a note to contact@proudzebra.com with: your business name, your retail or e-commerce URL, your physical store address (or a photo of the storefront if you don't have a website), and a rough sense of what categories you're interested in.

2. We send the wholesale catalogue + price list. Within 24-72 business hours, we'll reply with the current PDF catalogue, the wholesale price sheet (in CAD or USD depending on your location), and any relevant minimums or seasonal lead times.

3. You send your first order. Reply with your first order list, products, identity flags, quantities, shipping address. We confirm and send an invoice within 24-72 hours.

4. Pay within 14 days. Once payment clears, we pack and ship from BC. Tracking emails go out automatically.

For sample boxes (a small assortment so you can see the products in person before placing a full order), mention "sample request" in your first email and we'll quote.

Frequently asked questions

Get the wholesale catalogue

Email contact@proudzebra.com with your business name and a link to your storefront or website. We'll reply within 24-72 business hours with the current wholesale catalogue and price list.

The coolest LGBTQ+ pride pins

For broader context on what we make and who we are, see our complete guide to pride accessories, our awareness pins (100%-to-charity) collection, or our complete guide to pride flags as the umbrella reference for the identities our pieces represent.

Thanks for considering Proud Zebra.

Delwin and Jimmy